![]() PC commercials PC is portrayed to be sick and the MAC to be healthy. PC commercials, emotional appeal is used to help the audience relate to the characters and in turn relate to the computers. The commercial appeals emotionally, logically, and ethically, to advertise MAC computers as emotionally fitting, more proficiently equipped, up to date, and better suited to a younger generation than the seemingly incompetent PC. Throughout the commercial, the PC is suffering while the MAC is prevailing easily in any task it tries to complete. The commercials make PC users aware of the reasons their computers are inadequate and attempt to persuade them to buy a MAC instead. The advertisements audience reaches a wide demographic who own or are looking to own a computer and therefore stride for all information on their options. By emphasizing the benefits of the MAC and how they override the defects of the PC, viewers can easily compare and contrast the two products. PC (John Hodgeman) commercials are witty, entertaining, and successfully advertise the MAC computer, while cleverly portraying to the audience the flaws of the PC. With the overwhelming need for computers, the question ‘what kind of computer should I purchase?’ arises. They are used for communication, recreation, work, and a multitude of other aspects of living. In contemporary society, computers have become not only a common accessory, but a necessity as well.
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